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Ever opened your wardrobe and felt like nothing matches your vibe anymore? You’re not alone. Gen Z shoppers across the globe are turning to Cider, a fashion app that seems to read their minds—and moods. Whether you’re channeling “cottagecore,” “coquette,” or “blokecore,” Cider delivers curated, affordable fashion that feels like it was made just for you.
The expansion of online marketplaces and shopping stores helps retailers to diversify their offerings and expand their consumer base. Developing an e-commerce app can be used as a prime opportunity for businesses to gain a competitive advantage over their competitors in the market. The best shopping apps help customers find the best-fitting clothes in their style at the best possible price.
In our Cider website review, we will discuss all the products and features offered by this famous online retail store on TikTok and the internet. Continue reading to learn more about this fast-fashion online store for women.
Quick App Snapshot
App Name: Cider
Best For: Gen Z shoppers, fashion-forward individuals, trend enthusiasts
Platform: iOS / Android / Web
Top Feature: “Pick a Mood” style filter
What Is Cider and Why Does It Matter?
Cider is a global fashion brand founded in 2020, aiming to merge internet trends with affordable fashion. The brand’s youth is reflected in its trendy, fun pieces and statement-making everyday essentials.
The app’s standout feature, “Pick a Mood,” allows shoppers to browse clothes based on their desired style, such as “Feeling Cute,” “Feeling Elegant,” or “Feeling K-pop.” This approach taps into Gen Z’s emotional connection with fashion, positioning clothing as a reflection of individual identity.
Cider’s commitment to inclusivity is evident in its size range, offering clothes from XXS to 4XL (UK sizes 4-28). The brand also focuses on sustainability, with initiatives like the “ReCider” collection, which uses recycled materials certified by the Global Recycled Standard (GRS) and a pre-order model to reduce waste.
With a strong social media presence, boasting over 5 million followers on Instagram and 4.4 million likes on TikTok, Cider actively engages with its community. Features like the “Our Picks” section and editorial content showcase curated outfits, enhancing the shopping experience.
Who Is This App REALLY For?
Recommended For:
✅ Gen Z and Millennials seeking trendy, affordable fashion
✅ Individuals interested in expressing their style through curated moods
✅ Shoppers looking for size-inclusive clothing options
✅ Fashion enthusiasts who value sustainability and ethical practices
Avoid If:
🚫 You’re looking for high-end, luxury fashion items
🚫 You prefer natural fabrics over synthetic materials
🚫 You’re not comfortable with international shipping and potential customs fees
🚫 You expect fast delivery times; standard shipping may take 6-9 business days
Our Hands-On Experience
A secret shopper from the Retail Technology Innovation Hub tested Cider’s online experience and highlighted several features
- The app offers unique categories like “elegant,” “cute,” “coquette,” “kpop,” “gothic aesthetic,” and “blokecore,” making it easy to find clothes that match your style and mood.
- The “Our Picks” section curates a selection of clothes based on your browsing and buying history, enhancing the shopping experience.
- The “Discover” section allows users to share reviews and photos of their outfits, fostering a community-driven approach.
- The loyalty program, Cider Club, offers various perks and rewards, making shopping more rewarding.
- The “My Fit Size” feature helps customers find the right fit by inputting their measurements.
Key Features
“Pick a Mood” Filter
Allows users to shop based on their current mood or desired aesthetic, such as “Feeling Cute” or “Feeling K-pop.” This feature personalizes the shopping experience and helps users find outfits that resonate with their style.
“Discover” Community Section
Users can share reviews and photos of their outfits, allowing others to see how clothes look on real people. This fosters a sense of community and provides honest feedback.
Cider Club Loyalty Program
Offers a tiered rewards system where members can earn points for purchases, which can be redeemed for gifts or discounts. This encourages repeat purchases and customer loyalty.
“My Fit Size” Tool
Helps customers find the right fit by inputting their measurements, reducing the likelihood of returns due to sizing issues.
Innovative Returns Policy
Offers options like keeping the clothes and receiving instant store credit or getting an immediate refund without returning the clothes (at 50% of the value). This approach simplifies the returns process and enhances customer satisfaction.
Pricing Breakdown & ROI for Businesses
Cider offers affordable pricing, with items ranging from $3 to $80. The brand’s pre-order model and use of recycled materials help reduce waste and production costs. For businesses, adopting similar practices can lead to cost savings and a positive brand image.
Pros and Cons of Cider App
Pros:
Trendy, affordable fashion options
Inclusive sizing from XXS to 4XL
Personalized shopping experience with “Pick a Mood”
Strong community engagement through the “Discover” section
Innovative loyalty program and returns policy
Cons:
Quality may vary; some items are made from synthetic materials
Shipping times can be longer, especially for international orders
Potential customs fees for international customers
Limited integration with other platforms for businesses.
How It Stacks Up Against Alternatives
Shein:
Similar to Cider in offering affordable, trendy fashion. However, Shein has faced criticism for its environmental impact and labor practices. Cider differentiates itself with its pre-order model and sustainability initiatives.
ASOS:
Offers a wide range of fashion items, including high-end brands. While ASOS provides more variety, Cider focuses on curated, mood-based shopping experiences tailored to Gen Z.
Zara:
Known for its fast fashion and trend replication. Cider, on the other hand, emphasizes community engagement and sustainability, setting it apart from traditional fast fashion retailers.
IBR’s Verdict: Keep Scrolling or Hit Install?
Our Verdict: ⭐️⭐️⭐️⭐️☆
Cider offers a unique, personalized shopping experience that resonates with Gen Z and trend-conscious shoppers. While concerns exist about product quality and shipping times, the brand’s commitment to sustainability, inclusivity, and community engagement makes it a compelling choice for fashion enthusiasts.
Hit the install button and explore Cider’s latest collections and see how the app can elevate your fashion game. Share your experiences in the comments below or check out our related reviews on similar fashion apps.
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