Ikana publishes original research, strategic frameworks, and market analysis, built through academic rigor and real-world execution, on how modern businesses compete and grow.
The diagnostic is free, takes 15 minutes, and traces your symptoms to their root cause.
Original research, strategic frameworks, and market analysis, published in the Ikana Business Review and pressure-tested in client work. You're not hiring opinions; you're hiring a research practice with hands.
Most firms ask you to trust the pitch. We let you check the work. Every framework we run on clients is published first, open and citable. Judge the thinking before you buy it.
Every engagement is build, operate, transfer: we design the system, run it with you, and document it so your team can take it over. Graduating clients are our best referrers.
Founders are told to pick between a strategist and an executor. Most startups fall through the gap between the two.
Three stages that mirror a founder's commercial journey: get positioned, get validated, get distributed. Each step delivers standalone value, de-risks the next, and fees credit forward.
Slow pipeline and flat launches are symptoms. The diagnostic traces them to the root: positioning, market signal, distribution, or economics, and emails you a report.
Positioning, messaging, pricing strategy, and a one-page distribution plan you could run without us. The strategy layer, productized.
Your launch run as a structured market test. Real buyer feedback on message, offer, and channel, before you scale spend on any of them.
An embedded team running strategy, content, and channels as one loop toward one agreed metric, at roughly the price of a strategy-only fractional CMO.
They were the first firm that told us not to spend. The Signal Loop killed two channels before we wasted the budget on them. Our board still talks about that dossier.
We came for a repositioning and stayed two years. Sales calls changed in the first month. We stopped being compared to the cheap option and started being the only option considered.
The strange thing about Ikana is you can read their playbook before you hire them. We did. Then we hired them anyway, because reading the framework isn't the same as having the team that wrote it.
One engagement from each stage of the ladder. Click any card for the full study.
Original, field-tested, and open. Judge the thinking for free.
My experiments with X, Meta, and LinkedIn campaigns to verify platform marketing claims.
With an increase in AI results and putting in efforts for GEO, how do you really measure it?
The podcast and video series where we work through strategy problems out loud.
"We started publishing because we were tired of strategy firms that hide their thinking behind a sales call. If our frameworks can't survive public scrutiny, you shouldn't pay us to run them. That's the whole bet, and three years in, it's why our clients stay."
Vivek Bisht · Founding Partner & CEO, Ikana
