AI workflows that work
AI & Business Automation

AI Workflows in Marketing That Work (April 2026)

Lokesh Kumar Lokesh Kumar · 7 min read
LLM Ads
Marketing & Distribution

How LLMs Are Rewriting Marketing: LLM Ads, Trust, and the Battle for Attention

Anany Bhatt Anany Bhatt · 12 min read
YouTube
Marketing & Distribution

Which Category is Best for Youtube Channel?

Lokesh Kumar Lokesh Kumar · 6 min read
Operations & Execution

Building on Free APIs: The Hidden Costs for Startups

Lokesh Kumar Lokesh Kumar · 3 min read
Marketing & Distribution

Silicon Valley to Substack: The Startup Pivot to Owned Audiences

Anany Bhatt Anany Bhatt · 3 min read

The Review

Original research, frameworks, and strategic analysis you will only find here.

AI workflows that work
AI & Business Automation 7 min

AI Workflows in Marketing That Work (April 2026)

What my team actually does every day, and the exact AI prompts we use to do it.

Lokesh Kumar Lokesh Kumar May 2026
LLM Ads
Marketing & Distribution 12 min

How LLMs Are Rewriting Marketing: LLM Ads, Trust, and the Battle for Attention

The battle for attention in the AI age and why being human is a marketing strategy now.

Anany Bhatt Anany Bhatt Apr 2026
YouTube
Marketing & Distribution 6 min

Which Category is Best for Youtube Channel?

A breakdown of top YouTube channel categories.

Lokesh Kumar Lokesh Kumar May 2025
Operations & Execution 3 min

Building on Free APIs: The Hidden Costs for Startups

The hidden risks of building on free APIs, from sudden pricing changes to fragile business models.

Lokesh Kumar Lokesh Kumar May 2025
Marketing & Distribution 3 min

Silicon Valley to Substack: The Startup Pivot to Owned Audiences

From paid ads to owned audiences - what it means for growth, trust, and control.

Anany Bhatt Anany Bhatt May 2025
Rafale
Market Signals 3 min

Rafale Jets: A Win for France, a Wake-Up Call for OEMs

A look at how Rafale’s rise is forcing global defence OEMs to rethink positioning, partnerships, and market strategy.

Lokesh Kumar Lokesh Kumar May 2025
Strategy & Positioning 4 min

Rethinking Subscriptions in 2025

Why monthly subscriptions are breaking down and how new pricing models are reshaping retention and revenue.

Anany Bhatt Anany Bhatt May 2025
Market Signals 3 min

Sam Altman vs. OpenAI Board: A Governance Wake-Up Call

A study of the fragile balance between innovation and governance in high-growth companies like OpenAI.

Anany Bhatt Anany Bhatt May 2025
Strategy & Positioning 6 min

Operation Sindoor: How a Name Can Shape a Legacy

How the name “Operation Sindoor” shaped perception, emotion, and narrative and why naming is a strategic tool.

Lokesh Kumar Lokesh Kumar May 2025
Strategy & Positioning 5 min

Can a Brand Survive Its Creator- Ye or Nay?

When the founder is the brand, survival depends on how well you can separate the two.

Richa Sati Richa Sati May 2025
Marketing & Distribution 4 min

The Vatican’s 2,000-Year Branding Blueprint

What makes a brand last for centuries. The Vatican offers a blueprint most businesses miss.

Lokesh Kumar Lokesh Kumar May 2025
Marketing & Distribution 3 min

Unpredictability: A Winning Strategy-Until It Backfires

A look at how unpredictability creates short-term advantage but breaks systems when it becomes the norm.

Lokesh Kumar Lokesh Kumar Apr 2025
Strategy & Positioning 4 min

Breaking the Silicon Valley Spell: Building Products for Real People

The future belongs to founders who design for the millions who aren’t early adopters.

Richa Sati Richa Sati Apr 2025
GenZ
Market Signals 3 min

Why Gen Z Sees Through Your Brand

Authenticity today isn’t about sounding human. It’s about building brands that are human, from the inside out.

Anany Bhatt Anany Bhatt Apr 2025
4-day week
Operations & Execution 4 min

After the 4-Day Week: What Leaders Miss

Flexibility is a cultural shift built on trust & rethinking how we define work.

Lokesh Kumar Lokesh Kumar Apr 2025
Market Signals 4 min

Rocket Science or Rich Man’s Fantasy? The Blue Origin Question

As SpaceX races ahead with rockets, satellites, and government deals, Blue Origin’s mission still feels unclear.

Anany Bhatt Anany Bhatt Apr 2025
Market Signals 3 min

The New AI Craze: Don’t Panic, Learn

The businesses that win will be the ones who understand how to adapt smartly.

Lokesh Kumar Lokesh Kumar Apr 2025
Market Signals 6 min

Greenhushing: Sustainability’s New Silent Trend

A breakdown of greenhushing, why brands are pulling back, and the risks of staying silent on sustainability.

Richa Sati Richa Sati Apr 2025
AI & Business Automation 2 min

Mira Murati’s $2B Power Move in AI

The former CTO of OpenAI is betting big on vision, reputation, and an elite team of AI talent.

Lokesh Kumar Lokesh Kumar Apr 2025
Strategy & Positioning 3 min

Coachella’s Cross-Gen Magic: A Branding Masterclass

Coachella proves that you don’t have to choose between new and nostalgic.

Lokesh Kumar Lokesh Kumar Apr 2025
Strategy & Positioning 3 min

Coachella: Where FOMO Pays

In today’s FOMO-fueled economy, Coachella isn’t just a music festival, it’s a masterclass in selling status.

Anany Bhatt Anany Bhatt Apr 2025
Market Signals 4 min

Inside xAI-X: The $113 Billion AI Valuation Explained

Lessons that every business can learn about valuation, organizational structuring, and timing.

Lokesh Kumar Lokesh Kumar Apr 2025
Market Signals 3 min

AI vs. Creativity: The BuzzFeed Lesson

AI can support content creation, but it can’t substitute human insight, or cultural timing. At least not yet.

Anany Bhatt Anany Bhatt Apr 2025
Marketing & Distribution 3 min

How a Viral AI Trend Boosted ChatGPT

Sometimes, the biggest growth spikes come from a viral moment you didn’t plan.

Lokesh Kumar Lokesh Kumar Apr 2025
Operations & Execution 3 min

The Harsh Truth: Execution Beats Innovation

Why execution matters more than the idea itself and what every founder needs to get right.

Richa Sati Richa Sati Apr 2025
Loyal customer
Strategy & Positioning 5 min

Want Loyal Customers? Value What You Sell!

Valuing your brand can be the secret elixir to success.

Lokesh Kumar Lokesh Kumar Mar 2025
Augmented Reality
Market Signals 3 min

Role of Augmented Reality (AR) in Customer Experience in Retail

Augmented reality is a strategic tool to enhances customer experiences, driving engagement and loyalty.

Anany Bhatt Anany Bhatt Mar 2025
AI
Market Signals 8 min

Is AI Going to Kill Marketing? Marketing in 2025

How businesses can keep up with AI and thrive.

Lokesh Kumar Lokesh Kumar Mar 2025
HBR
Strategy & Positioning 6 min

HBR: The Business of Making Business Smarter

Harvard Business Review is a well-oiled business model packed with lessons for anyone building a brand.

Richa Sati Richa Sati Mar 2025
amazon
Market Signals 7 min

Is Amazon Becoming an Ad Platform? The Rise of Retail Media

The shift to retail media is reshaping how products are discovered and bought.

Lokesh Kumar Lokesh Kumar Mar 2025
Omnichannel retail
Marketing & Distribution 5 min

Why Omnichannel Retail is No Longer Optional for Modern Sellers

Leading brands are setting the standard for building seamless customer experience.

Anany Bhatt Anany Bhatt Mar 2025
Luxury Brand
Strategy & Positioning 5 min

The Slowdown-Proof Guide to Luxury Brand Success

Actionable strategies luxury brands can employ to thrive in this evolving landscape.

Richa Sati Richa Sati Mar 2025
ChatGPT Wrapper Startups
AI & Business Automation 7 min

What is a Chatgpt Wrapper Startup?

This approach poses significant long-term risks, including lack of differentiation, and scalability challenges. 

Richa Sati Richa Sati Mar 2025
LinkedIn
Marketing & Distribution 7 min

What are LinkedIn Badges? Meaning, Benefits, & List

LinkedIn badges offer businesses valuable visibility and credibility.

Anany Bhatt Anany Bhatt Mar 2025
Guerilla Marketing
Marketing & Distribution 8 min

Should Your Business Be Using Guerilla Marketing?

Guerilla marketing can create unforgettable moments with minimal resources to make a big impact.

Lokesh Kumar Lokesh Kumar Mar 2025
Sales & Revenue 6 min

Elevator Pitch: Your 30-Second Passport to the Big League

In a world with short attention spans, an elevator pitch is a chance to make an impact fast.

Richa Sati Richa Sati Mar 2025
Operations & Execution 7 min

Meta’s Shift in Content Moderation Policies: Lessons in Operations and Big Company Dynamics

Meta’s recent pivot in content moderation policies has sparked conversations across industries.

Lokesh Kumar Lokesh Kumar Mar 2025
Deepseek
AI & Business Automation 6 min

DeepSeek: A Bold Statement in the New Era of AI Branding

DeepSeek’s logo is ia reflection of the company’s ambitious vision for AI.

Richa Sati Richa Sati Mar 2025
Narayan Hospital
Operations & Execution 8 min

How Narayana Health's Revolutionary Business Model is Saving Hearts and Making Profits

Narayana Health’s innovative business model offers an incredible lesson for entrepreneurs.

Richa Sati Richa Sati Mar 2025
Family Business
Strategy & Positioning 6 min

What Entrepreneurs Can Learn from The Grand Old Family Businesses That Run India

India’s most powerful businesses are still family-run, contributing nearly 75% of the country’s GDP.

Richa Sati Richa Sati Mar 2025
Trump
Strategy & Positioning 4 min

What Startup Founders Can Learn from Donald Trump’s Presidency 2.0

A masterclass in leadership, strategic thinking, and execution under pressure from the Oval Office

Richa Sati Richa Sati Mar 2025
HUL
Market Signals 6 min

How HUL's Minimalist Acquisition Signals a New Era in Indian Consumer Brands

A masterclass for Indian startups on scaling, branding, and navigating the corporate landscape.

Richa Sati Richa Sati Mar 2025
Electric
Market Signals 5 min

Shocking Growth: Why Startups are Flocking to the Electric Industry

The shift is driven by deeper changes in demand, policy, and economics.

Lokesh Kumar Lokesh Kumar Feb 2025
DeepSeek
AI & Business Automation 3 min

DeepSeek: The Disruptor OpenAI Didn’t Expect

China’s answer to OpenAI, DeepSeek, is making waves, and for good reason.

Anany Bhatt Anany Bhatt Feb 2025
Walmart Logo
Strategy & Positioning 4 min

Walmart's Logo Redesign: Love It or Hate It?

We seek to understand what the logo change indicates and its impact.

Rajat Joshi Rajat Joshi Jan 2025
LinkedIn
Marketing & Distribution 4 min

Top LinkedIn Features in 2025

A closer look at LinkedIn's top features for marketing & sales in 2025.

Lokesh Kumar Lokesh Kumar Jan 2025
GenZ
Market Signals 4 min

Gen Z's Approach to Work-Life Integration

Gen Z is reshaping the workplace by prioritizing work-life integration.

Lokesh Kumar Lokesh Kumar Jan 2025
Minimalist
Strategy & Positioning 4 min

Ingredient Transparency: What Sets Minimalist Apart

Minimalist stands out with its “what you see is what you get” philosophy.

Anany Bhatt Anany Bhatt Jan 2025
Zepto
Operations & Execution 5 min

Zepto’s Dark Store Revolution: The Backbone of Ultra-Fast Deliveries

Zepto's dark stores are reshaping the e-commerce game.

Lokesh Kumar Lokesh Kumar Jan 2025
SME
Marketing & Distribution 5 min

Is SME IPO the Way to Go for Your Startup?

If an SME IPO is the right choice for your startup - benefits, challenges, and real-world effects

Richa Sati Richa Sati Jan 2025
Mahindra
Strategy & Positioning 5 min

How is Mahindra Doing so well? A Deep Dive into the Transformation

Exploring beyond the strategic changes, innovations, and market strategies

Vivek Bisht Vivek Bisht Jan 2025
EaseMyTrip
Sales & Revenue 7 min

How EaseMyTrip Makes Billions on Budget Travel

Exploring EaseMyTrip’s business strategy and what new businesses can learn

Lokesh Kumar Lokesh Kumar Jan 2025
Marketing
Marketing & Distribution 6 min

The Origins of Marketing: A Humorous Journey Through Time

How persuasion, and a little bit of trickery have shaped our buying habits

Richa Sati Richa Sati Jan 2025
Roger Martin
Strategy & Positioning 5 min

Applying Roger Martin's "Playing to Win" to Your Business Decisions

Actionable steps to apply his strategic thinking to your own business

Vivek Bisht Vivek Bisht Jan 2025
ChatGPT
Strategy & Positioning 5 min

How ChatGPT Wrapper Startups Can Win in 2025

Strategies for launching, funding, and sustaining a ChatGPT startup

Richa Sati Richa Sati Jan 2025
Reddit
Market Signals 5 min

Is Reddit Killing Google?

With Reddit gaining traction, will it succeed in outranking Google?

Anany Bhatt Anany Bhatt Jan 2025
Tupperware
Strategy & Positioning 8 min

Tupperware’s Costly E-Commerce Mistake

What is the reason for the decline of this storage container giant?

Lokesh Kumar Lokesh Kumar Dec 2024
YouTube
Marketing & Distribution 5 min

How to Make your Youtube Video Viral?

Learn how to turn your content into a global sensation.

Lokesh Kumar Lokesh Kumar Dec 2024
YouTube
Marketing & Distribution 6 min

Which Type of Channel is Best for YouTube?

With 2.5 billion users, YouTube offers endless opportunities - but where do you fit in?

Lokesh Kumar Lokesh Kumar Dec 2024
Jaguar
Strategy & Positioning 9 min

Jaguar’s Rebrand: Smart Move or Risky Bet?

Jaguar’s rebranding and the lessons other businesses can take from this bold move.

Anany Bhatt Anany Bhatt Dec 2024
YouTube
Marketing & Distribution 3 min

Which Type of Content is Most Viewed on YouTube?

Most popular content on YouTube and its success factors

Anany Bhatt Anany Bhatt Dec 2024
YouTube
Marketing & Distribution 4 min

On Which Topic Should I Make a YouTube Channel?

A breakdown of how to begin your YouTube journey.

Lokesh Kumar Lokesh Kumar Dec 2024
YouTube
Marketing & Distribution 4 min

How to Make your Youtube Channel Visible in Search?

Optimize your YouTube channel to boost visibility, engagement, and discoverability.

Lokesh Kumar Lokesh Kumar Dec 2024
wise app
Market Signals 3 min

Wise App: The Future of Cross-Border Payments

A quick look at Wise’s benefits, limitations, and whether it’s right for your international transfers.

Richa Sati Richa Sati Nov 2024
productivity app
Operations & Execution 3 min

5 Must-Have Productivity Apps for Teams in 2025

Reviewing the top productivity apps of 2025 to help you decide which one fits your team’s needs.

Lokesh Kumar Lokesh Kumar Nov 2024
Best AI Startup strategies
Strategy & Positioning 5 min

Top Strategies for AI Startups in 2025 and Beyond

Key strategies to succeed in the competitive AI startup landscape in 2025.

Anany Bhatt Anany Bhatt Nov 2024
impulse buying
Strategy & Positioning 4 min

The Secret Psychology behind Impulse Buying

Understand impulse buying to make smarter purchases and avoid buyer’s remorse.

Vivek Bisht Vivek Bisht Nov 2024
youtube video quality
Marketing & Distribution 3 min

How to Improve Video Quality in Youtube?

Mastering pre-production, post-production, and audience-focused strategies to grow your YouTube channel.

Lokesh Kumar Lokesh Kumar Nov 2024
Youtube channel growth
Marketing & Distribution 5 min

How to Grow YouTube Channel from 0?

Key strategies for turning your YouTube channel from zero to growth.

Lokesh Kumar Lokesh Kumar Nov 2024
Youtube channel
Marketing & Distribution 4 min

How to Get my Youtube Channel Link?

Learn how to find, share, and optimize your YouTube channel link.

Lokesh Kumar Lokesh Kumar Nov 2024
stealth mode startup
Operations & Execution 5 min

Stealth Mode: A Genius Move or a Startup Myth?

Stealth mode startups rely on secrecy, but is it still effective in today’s ecosystem?

Richa Sati Richa Sati Nov 2024
youtube keywords
Marketing & Distribution 3 min

How to Find Keywords for Youtube?

Discover how strategic keyword research connects your content to the right audience.

Lokesh Kumar Lokesh Kumar Nov 2024
new youtube channel
Marketing & Distribution 4 min

How to Create a New Youtube Channel?

A practical look at what it takes to build and grow a YouTube channel

Lokesh Kumar Lokesh Kumar Nov 2024
boost youtube channel
Marketing & Distribution 3 min

How to Boost Youtube Video?

With the right strategies, you can enhance interaction and grow your audience

Lokesh Kumar Lokesh Kumar Nov 2024
youtube channel description
Marketing & Distribution 5 min

How to Add Description in Youtube Channel?

Adding + optimizing a YT description to boost visibility and engagement.

Lokesh Kumar Lokesh Kumar Nov 2024
youtube channel strike
Marketing & Distribution 4 min

What is a Strike on YouTube and How to Avoid It as a Creator?

Types of strikes, their consequences, and how to prevent them

Lokesh Kumar Lokesh Kumar Nov 2024
marketing on budget for startups
Sales & Revenue 9 min

Guide for Startups With a Limited Marketing Budget in 2025

How to achieve marketing results on a budget

Richa Sati Richa Sati Nov 2024
Routine
Operations & Execution 7 min

Break Routine: Let Creativity Soar

The impact of routine on our ability to innovate.

Richa Sati Richa Sati Oct 2024
VPN
Strategy & Positioning 7 min

Why Every Affiliate Marketer is Rushing to Join NordVPN!

NordVPN’s strong marketing strategy and user-friendly features

Richa Sati Richa Sati Oct 2024
AI & Business Automation 7 min

ChatGPT Can Talk Now – And It's Incredible!

Capabilities of ChatGPT’s Advanced Voice Mode

Anany Bhatt Anany Bhatt Oct 2024
Operations & Execution 13 min

8 Technology Tools for Business

Use tools in the most productive way without being over-dependent.

Poorva Poorva Oct 2024
Backlinko
Marketing & Distribution 6 min

Complete and Quick Guide to SEO with Backlinko

Dominate search results with data-driven strategies

Richa Sati Richa Sati Oct 2024
Operations & Execution 5 min

VPNs: Data Privacy Savior or Business Minefield?

Reliance on traditional VPNs is creating more vulnerabilities

Lokesh Kumar Lokesh Kumar Oct 2024
Marketing & Distribution 7 min

Is Reddit an Innovation Hub or a Data Mine Waiting to be Exploited?

Reddit - cultivate trust or inadvertently trigger a user backlash!

Anany Bhatt Anany Bhatt Oct 2024
Strategy & Positioning 6 min

What SaaS Founders Can Learn from Zoom's Pricing Strategy

Lessons from Zoom’s journey - a relatively unknown SaaS platform to a global leader!

Vivek Bisht Vivek Bisht Oct 2024
AIO
AI & Business Automation 4 min

Is AIO the Future of SEO?

An insight into optimizing your website for AI-driven results.

Lokesh Kumar Lokesh Kumar Oct 2024
Strategy & Positioning 10 min

10 Spotify Pricing Secrets Every SaaS Startup Should Steal

Analyzing Spotify’s pricing strategy success and the lessons that SaaS startups can learn from it.

Richa Sati Richa Sati Oct 2024
content creator middle class
Market Signals 5 min

Rise of the Creator Middle Class: Is it Sustainable?

A look at the creator middle class, its rise, opportunities, and the challenges shaping its future.

Lokesh Kumar Lokesh Kumar Sep 2024
social entrepreneurship
Market Signals 6 min

Is Social Entrepreneurship The Future of Business?

A strategic look at social entrepreneurship and whether it’s redefining the future of business.

Richa Sati Richa Sati Sep 2024
Linkedin Games
Market Signals 7 min

Why Am I Obsessed With LinkedIn Games?

LinkedIn’s strategy of casual gaming boosts engagement or raises questions about productivity

Richa Sati Richa Sati Sep 2024
LinkedIn Top Voice
Strategy & Positioning 7 min

LinkedIn Badges in 2024: Fading Trend or Valuable Asset?

LinkedIn badges once signaled achievement, but do they still hold value today?

Lokesh Kumar Lokesh Kumar Sep 2024
Celebrity beauty brands
Sales & Revenue 9 min

Celebrity Beauty Brands: Fading Fad or Future of Skincare?

Celebrity beauty brands are booming, but can they outlast the hype?

Richa Sati Richa Sati Sep 2024
Birchbox
Sales & Revenue 11 min

Inside Birchbox’s Journey as a Subscription Box Innovator

From pioneering subscription boxes to facing subscription fatigue, Birchbox's lessons for entrepreneurs.

Richa Sati Richa Sati Sep 2024
Strategy & Positioning 11 min

Elon Musk: The Poster Child of Go Organic

What Elon Musk's organic growth strategy means for your business.

Richa Sati Richa Sati Sep 2024
Operations & Execution 6 min

Partner with OG Developers: Gigs & Teams Recommends

An exclusive look at how Gigs & Teams connects you with original developers for faster, high-quality asset customization.

Richa Sati Richa Sati Sep 2024
Regulated Market
Operations & Execution 6 min

Starting a Business in Highly Regulated Industries

Why many avoid highly regulated industries, and how companies can turn regulations into a competitive advantage.

Richa Sati Richa Sati Sep 2024
Lyft
Strategy & Positioning 5 min

Lyft's Strategy to Beat Uber

How Lyft plans to challenge Uber through smarter growth, efficiency, and long-term strategy.

Richa Sati Richa Sati Sep 2024
Funding
Operations & Execution 11 min

A Checklist for Every Funding Stage

Key steps for securing investment and meet investor expectations.

Vivek Bisht Vivek Bisht Sep 2024
AI
Sales & Revenue 3 min

OpenAI’s Balancing Act: Open-Source vs. Commercial Success

Discover how OpenAI's strategy shapes the future of AI.

Richa Sati Richa Sati Sep 2024
Brex customer centric innovation
Strategy & Positioning 5 min

How Brex Redefined Customer-Centric Innovation

Brex's customer-centric approach and the impact on its success.

Richa Sati Richa Sati Aug 2024
MySpace Lessons
Strategy & Positioning 8 min

Lessons from MySpace’s Rise and Fall

MySpace's journey and prioritizing user experience and adaptability

Vivek Bisht Vivek Bisht Aug 2024
Gigs & Teams
Operations & Execution 4 min

How Gigs & Teams is Changing the Way Products are Made

How Gigs & Teams aligns tech projects with business goals

Richa Sati Richa Sati Aug 2024
Tech accelerators YC TechStars
Strategy & Positioning 3 min

What Startup Accelerators Aren't Telling You

Know about the crucial accelerator space for startup founders

Anany Bhatt Anany Bhatt Jul 2024
Strategy Plan
Strategy & Positioning 4 min

Strategy vs. Action Plan

Why Strategy and Action Plan might sound the same but are not

Vivek Bisht Vivek Bisht Jul 2024
Lifting the Authority Veil in Sales
Operations & Execution 2 min

Lifting the Authority Veil - The Real Decision Makers

Find the people who have the power to move a project forward.

Richa Sati Richa Sati Jul 2024
SEO killed Google
Marketing & Distribution 7 min

Has SEO Killed Google Search?

The impact SEO has on Google search results.

Richa Sati Richa Sati Jun 2024
Sales
Sales & Revenue 4 min

Life Lessons from Sales

The musings of a salesperson imparting their experience

Richa Sati Richa Sati Jun 2024
Nvidia AI chips
Strategy & Positioning 4 min

The Advantages of Monopoly: NVIDIA as a Case Study in AI Chips

Perks of being a monopoly and what it means for the future of tech.

Richa Sati Richa Sati Jun 2024
Nvidia AI Platform Effect
Marketing & Distribution 8 min

NVIDIA’s Unparalleled Success: The Platform Effect

NVIDIA's platform is poised for further technological advancements

Richa Sati Richa Sati Jun 2024
User or vendor first
Marketing & Distribution 5 min

User or Vendor: The Chicken-and-Egg Question of Who Came First

Exploring how platforms balance users and vendors to drive growth.

Anany Bhatt Anany Bhatt Jun 2024
Jira
AI & Business Automation 3 min

Jira's Lessons for New SaaS Products

What SaaS startups can learn from Jira’s evolution into a dominant project management platform.

Anany Bhatt Anany Bhatt Jun 2024
RedBull
Strategy & Positioning 7 min

Red Bull's 7 Lessons for Foreign Market Navigation

Lessons businesses can learn from Red Bull’s global expansion strategy.

Richa Sati Richa Sati May 2024
Hiring
Operations & Execution 6 min

Top Skills to Look While Hiring

Underrated skills to look out for when hiring for your startup.

Richa Sati Richa Sati May 2024
Trello
Strategy & Positioning 6 min

The Trello Case: Crafting a Winning Launch Strategy

Key lessons startups can learn from Trello's growth and market positioning.

Richa Sati Richa Sati May 2024
Accountability
Operations & Execution 7 min

Accountability in Action: The Secret Sauce for Entrepreneurial Success

Why accountability is critical in entrepreneurial growth and long-term success.

Richa Sati Richa Sati May 2024
Launch
Marketing & Distribution 5 min

Marketing Roadmap for a Successful Product Launch

Navigating the pre-launch, launch, and post-launch stages of a product launch.

Lokesh Kumar Lokesh Kumar May 2024
Emotional Marketing
Marketing & Distribution 6 min

Emotional Marketing: Connecting with Customers on a Deeper Level

Why emotional marketing works and how brands use it to create audience engagement.

Lokesh Kumar Lokesh Kumar May 2024
TikTok
Marketing & Distribution 7 min

Decoding TikTok’s Triumph: 8 Lessons for Marketers

Key marketing lessons from TikTok’s rapid rise in social media.

Richa Sati Richa Sati May 2024
Zalando
Operations & Execution 4 min

Zalando's Inventory Management Revolution: Optimizing Fulfillment in Fashion Retail

How Zalando used AI and automation to optimize inventory management.

Richa Sati Richa Sati Apr 2024
Humour marketing
Marketing & Distribution 6 min

Marketing Power of Humor

Why humor-driven marketing helps brands stand out and stay memorable.

Richa Sati Richa Sati Apr 2024
Startup funding
Sales & Revenue 8 min

Startup Funding 101: Demystifying Startup Funding Rounds

Why understanding startup funding is essential for modern founders.

Richa Sati Richa Sati Apr 2024
Decathlon In India
Marketing & Distribution 4 min

The Decathlon Case: Decoding the Secrets to Retail Triumph in India

Let’s take a look at what Decathlon did right in India

Vivek Bisht Vivek Bisht Apr 2024
Nestle in India
Strategy & Positioning 5 min

Lessons From Nestlé's Strategic Indianization

How Nestle has penetrated households across socio-economic strata

Richa Sati Richa Sati Apr 2024
Operations & Execution 4 min

Planned Abandonment: The Positive Impact of Letting Go to Grow

How businesses can free up resources for future success.

Vivek Bisht Vivek Bisht Mar 2024
Strategy & Positioning 6 min

The Lululemon Case: Prioritizing Customer Loyalty

Understand what drives the success of loyalty programs.

Richa Sati Richa Sati Mar 2024
Etsy in India
Strategy & Positioning 5 min

The Etsy Case: Analyzing Etsy's Missteps in India

Etsy - and the steps it could have taken to win over the Indian market

Richa Sati Richa Sati Mar 2024
Netflix in India
Marketing & Distribution 5 min

How Netflix Can Win In India?

Netflix in India - the competition, the prices, and the inclusion.

Richa Sati Richa Sati Mar 2024
Theory of management
Operations & Execution 5 min

Back to the Basics: Theory of Management by Peter Drucker

Drucker's concepts for entrepreneurs lacking management training

Richa Sati Richa Sati Mar 2024
Zoho
Marketing & Distribution 5 min

The Zoho Case: Staying Bootstrapped Is Actually Good

Zoho's story serves as an inspiring blueprint for entrepreneurs - know how

Richa Sati Richa Sati Mar 2024
Marketing & Distribution 6 min

The Dove Case: Marketing Self-Acceptance

The 3 focal points in the marketing strategy of Dove - know more.

Vivek Bisht Vivek Bisht Mar 2024
Operations & Execution 7 min

Tech Basics for Startup Founders: A Guide for Software Launch

Necessary software tastings and their importance for founders

Richa Sati Richa Sati Mar 2024
Marketing Execution Roadmap
Marketing & Distribution 3 min

Marketing Execution Roadmap Enabling Seamless Team Collaboration

MERM lays what, when, by whom, with what for your marketing plan

Richa Sati Richa Sati Feb 2024
Sephora
Strategy & Positioning 6 min

Sephora's Secret: Redefining Customer Loyalty

Exploring Sephora's customer loyalty program secrets.

Richa Sati Richa Sati Feb 2024
Mailchimp
Marketing & Distribution 5 min

The Mailchimp Case: Unconventional Marketing Success

Mailchimp's non-corporate approach to attract businesses looking for an easy and affordable email marketing solution.

Richa Sati Richa Sati Feb 2024
Backlinko Skyscraper technique SEO
Marketing & Distribution 7 min

Dissecting Backlinko's SEO Strategy

A discussion on Backlinko’s path-breaking SEO technique, revolutionizing how content is created and backlinked.

Richa Sati Richa Sati Feb 2024
AI
Operations & Execution 6 min

From Office Queues to AI: Tracing the Customer Service Revolution

Transformation of customer service and the promise of a more personalized customer experience with AI.

Anany Bhatt Anany Bhatt Jan 2024
IKEA
Operations & Execution 6 min

The IKEA case: Transforming Spaces and Lives

IKEA’s tactical application of human psychology to build a successful global brand.

Richa Sati Richa Sati Jan 2024
Slack
Operations & Execution 6 min

The Slack Case: Revolutionizing Team Communication

From an internal communication tool to the fastest-growing B2B SaaS business, here’s what Slack did right.

Richa Sati Jan 2024
Canva
Strategy & Positioning 7 min

The Canva Case: Love Your Users and They Will Love You Back

The “love your users” mantra and other secrets to Canva’s outstanding growth in the global graphic design industry.

Richa Sati Richa Sati Dec 2023
Strategy Execution Loop
Strategy & Positioning 9 min

What is Strategy-Execution Loop? Why you need it

Understanding the Strategy-Execution Loop to stand out, adapt, and refine your business.

Vivek Bisht Vivek Bisht Dec 2023
Effective people
Strategy & Positioning 4 min

7 Habits of Highly Effective People- A Startup Guide

7 habits to build a clear roadmap for success on your self-transformation journey.

Richa Sati Richa Sati Oct 2023
Retargeting
Marketing & Distribution 10 min

Retargeting: The missing link in your Marketing

Demystifying retargeting: what it is, why it works, and how to use it in your business.

Lokesh Kumar Lokesh Kumar Oct 2023
Startup
Strategy & Positioning 6 min

How to Start a Business from Scratch in 9 Steps?

A simple nine-step guide to starting your business from scratch.

Richa Sati Richa Sati Oct 2023
Recession
Sales & Revenue 8 min

Recession in Forecast: Brace Yourself Startups!

Learn how to build a recession-resilient business with proven strategies inspired by companies like Uber and Airbnb.

Anany Bhatt Anany Bhatt Oct 2023
AI
AI & Business Automation 4 min

Experience of Google AI: Inside the House of AI Magic

Will Google’s AI-powered SGE redefine search with conversational answers and guided insights and rival ChatGPT?

Lokesh Kumar Lokesh Kumar Oct 2023
Saudi
Strategy & Positioning 9 min

Saudi Vision 2030: An Update in mid 2023

Current status of Vision 2030 with a special reference to the creation of economic opportunities

Poorva Poorva Sep 2023
Marketing
Marketing & Distribution 9 min

How Marketing Strategy Road Map (MERM) fixed our Marketing?

Know more about MERM and how it gives you an edge over competitors.

Vivek Bisht Vivek Bisht Sep 2023
Marketing & Distribution 7 min

Navigating the Marketing Tool Maze: A Comprehensive Review to Find Your Perfect Fit

The seven parameters to choose the best marketing tool for your business.

Lokesh Kumar Lokesh Kumar Sep 2023
LinkedIn
Marketing & Distribution 8 min

Is LinkedIn the New Instagram? Here’s how you can leverage it

Leverage these changes to enhance presence and performance on LinkedIn.

Richa Sati Richa Sati Sep 2023
Sales & Revenue 7 min

Convertible Notes vs. SAFEs: Risks and Rewards for Startup Founders

Fundraise with confidence and secure the best conditions for your startup

Vivek Bisht Vivek Bisht Aug 2023
CRM
Marketing & Distribution 6 min

From Spreadsheets to CRM- How we Aced the Lead Management Game

It’s high time you introduce CRM systems into your business.

Anany Bhatt Anany Bhatt Aug 2023
Marketing & Distribution 8 min

Outbound vs Inbound Marketing: Let's End the Confusion

Know the approaches for informed decision and maximized results.

Anany Bhatt Anany Bhatt Aug 2023
Delegation
Operations & Execution 8 min

How to become a Serial Delegator

The art of delegation, its importance and its role in employee development.

Richa Sati Richa Sati Jul 2023
Chief Evangelist
Sales & Revenue 9 min

The Power of Influence: 8 Reasons to Invest in a Chief Evangelist now!

How a chief evangelist can help your business move on from zero to hero.

Richa Sati Richa Sati Jul 2023
Marketing & Distribution 8 min

Our Recipe for the Perfect Market Positioning

How to do market positioning and what the map looks like.

Richa Sati Richa Sati Jul 2023
Sales & Revenue 10 min

Just got Funded? Here Is A 5 Step Guide on What To Do Next

The 5 steps you should take once you get funded!

Poorva Poorva Jun 2023
AI & Business Automation 8 min

ChatGPT is here: Should we be worried?

What might happen to Google search, SEO and Google advertising with ChatGPT

Lokesh Kumar Lokesh Kumar Jun 2023
Stripe
Marketing & Distribution 7 min

Win with Target Audience: The Stripe Way

How Stripe is effectively solving customer pain points and turning them into free promoters of its business.

Richa Sati Richa Sati Jun 2023
Sales & Revenue 12 min

Funding vs Bootstrapping: What Should You Do?

A breakdown of bootstrapping vs funding to find the right financial path for your business venture.

Anany Bhatt Anany Bhatt Jun 2023
Marketing & Distribution 11 min

Google Ads 101: Advertising on a budget

Master Google Ads budgeting techniques to prevent budget overruns.

Lokesh Kumar Lokesh Kumar Apr 2023
Operations & Execution 4 min

Inspire People to Become a Great Leader

4 tips to help you transform into an inspirational leader.

Richa Sati Richa Sati Apr 2023
Marketing & Distribution 4 min

Guide to make your Marketing Strategy Work

Tested guidelines to formulate the best marketing strategy fit for your business.

Anany Bhatt Anany Bhatt Apr 2023
Marketing & Distribution 10 min

How to Avoid Marketing Duds Once and for All

Simple tips for designing a marketing campaign to save your company from dropping duds.

Richa Sati Richa Sati Apr 2023
Operations & Execution 6 min

Women & Men are different in the workplace-and that’s good!

Breaking the glass ceiling for a gender diverse workforce.

Richa Sati Richa Sati Apr 2023
Sales & Revenue 5 min

7 Ways Live Chat is essential in improving your Sales

Implementing live chat on your website could tremendously increase conversion rates.

Richa Sati Richa Sati Mar 2023
Sales & Revenue 4 min

Accounting: The Unsung Hero of Business

Accounting is the nervous system of any business but often remains ignored.

Vivek Bisht Vivek Bisht Mar 2023
Strategy & Positioning 3 min

Hiding the Salesman

The best salesmen in history have often hidden their intention of selling.

Vivek Bisht Vivek Bisht Feb 2023
Operations & Execution 3 min

Productive Meetings a Myth? Think Again!

Breaks common meeting myths and shows what actually makes meetings productive and worth the time.

Richa Sati Richa Sati Feb 2023
change in strategy
Sales & Revenue 3 min

How Changing Our Sales Strategy Helped Increase Sales

Builds a clear sales strategy from fundamentals to execution, covering positioning, process, and conversion.

Anany Bhatt Anany Bhatt Feb 2023
AI & Business Automation 4 min

Transform Your Sales Game with AI and ML

Modern problems need modern solutions, and AI/ML is here to revolutionize sales.

Anany Bhatt Anany Bhatt Feb 2023
Marketing & Distribution 4 min

Taking your Business Global on Instagram: A Guide to Improve Reach in Desired Geolocations

Insights on how to grow in specific geolocations via Instagram.

Lokesh Kumar Lokesh Kumar Feb 2023
Sales & Revenue 5 min

Scale Your Fintech Business in the Middle East in 2023

A clear guide to fintech models and trends, and how businesses can build and compete in the space.

Anany Bhatt Anany Bhatt Feb 2023
Strategy & Positioning 5 min

Middle East Rising: A Guide for Startups

Middle East is dolled up with new opportunities for businesses.

Anany Bhatt Anany Bhatt Jan 2023
Strategy & Positioning 3 min

Why Leaders Need to Learn How to Set Targets

Projects fail not due to hard work but due to poorly defined goals & targets.

Vivek Bisht Vivek Bisht Jan 2023
Market Signals 4 min

Lessons for Founders from Recent Twitter Layoffs

There is a lot to learn for founders from the recent Twitter layoffs.

Richa Sati Richa Sati Dec 2022
Sales & Revenue 5 min

5 Strategies to Convert Leads into Paying Clients

Improves lead conversion by focusing on quality, timing, and systems, not just more leads.

Anany Bhatt Anany Bhatt Oct 2022
Marketing & Distribution 5 min

How we stopped the War between Sales and Marketing

Marketing and Sales need to come together to help your team score.

Richa Sati Richa Sati Jul 2022

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