Marketing Built on Original Thinking and Rigorous Research

Ikana goes beyond content and ads. We study markets deeply, uncover opportunities others miss, and help companies build the strategy, marketing, and distribution systems needed to capture them.

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Expected Impact

60+
Strategic engagements completed
3.2x
Average revenue multiplier
92%
Client retention rate
"Ikana reframed how we think about growth. The frameworks were built for our exact market."
Founder, D2C Beauty
"Most consultants disappear. These guys stayed until the numbers moved."
CEO, B2B SaaS
"The strategic clarity in the first two weeks was worth more than a year of our previous agency."
CMO, EdTech

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Our Focus Areas

Strategy

Developing original ideas and rigorous research that define how a company wins.

Market Positioning Strategy
Digital Product Strategy
Customer Experience & Service Design
Proof of Concept & MVP Definition
KPI/OKR & Measurement Frameworks

Marketing & Distribution

Designing the systems, channels, and growth mechanisms that turn strategy into market traction.

GEO & AI Strategy
Conversion Rate Optimization
Audience Segmentation & Research
SEO & Content Strategy
Paid Marketing Planning
Brand & Performance Marketing
Launch Positioning & PR Support

Engagement Model

How we structure our capabilities to fit your needs.

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For businesses with unclear positioning and low conversion
Foundation & Strategic Direction
$6,000
✓ Market and Customer Analysis
✓ Positioning Framework & Architecture
✓ Offer Structuring
✓ Funnel and Distribution Review
✓ 30-day Intensive Sprint
✓ Strategic Playbook & Roadmap
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For businesses seeking consistent, predictable demand
Growth Partner
$10,000 / month
✓ Growth System Design
✓ Content & Distribution Architecture
✓ Funnel Development
✓ Embedded Execution Loop
✓ Performance Optimization
✓ Ongoing Strategy & Iteration
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For businesses facing inefficiencies, misalignment, or scale constraints
Systems & Scale
$20,000+ / month
✓ Full GTM System Transformation
✓ Dedicated Senior Strategy Partners
✓ Marketing & Sales Alignment
✓ Process & Automation Systems
✓ Performance & Decision Frameworks
✓ Custom Analytics & Attribution
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Core Values
Research Led

Every strategy starts with rigorous analysis. We study markets deeply before making recommendations.

Outcome Accountable

Our pricing is tied to performance. If growth doesn't happen, our economics don't work either.

Embedded Execution

We join your team, attend your standups, and stay until the numbers move.

Experience Meets Experiment

Each member of our team brings years of real-world experience, along with a natural instinct to experiment, learn, and adapt to what's changing.

Our Process

We don't do strategy, hand it over and leave you.

01
Diagnostic
Deep analysis of market dynamics, competition, positioning, and business model.
02
Performance Audit
Assessment of existing channels, funnels, and performance baselines.
03
Strategic Architecture
Growth thesis, positioning framework, and execution roadmap.
04
Feedback Systems
Measurement infrastructure, testing frameworks, and learning loops.
05
Execution and Optimization
Implementation, measurement, iteration, and scaling.
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Our Team

Get to know the people you'll be partnering with.

Vivek Bisht

Founding Partner & CEO

Serial entrepreneur and advisor working at the intersection of technology and business. Has built growth engines for 15+ brands across D2C, SaaS, and services, shaping how modern companies scale. Leads Ikana’s strategic thinking, developing original frameworks and execution models.

Richa Sati

Founding Partner & COO

Designs and leads the systems that turn strategy into scalable execution. Shapes positioning and go-to-market architecture across companies. Editor-in-Chief at Ikana Business Review, defining its editorial and strategic direction.

Lokesh Kumar

Growth & Distribution

Leads distribution across organic, paid, and earned channels, building scalable growth engines across businesses. Has built scalable distribution engines across D2C, SaaS, and service businesses, shaping how companies acquire and scale demand. Known for iterating with algorithms and evolving distribution systems in real time.

Anany Bhatt

Revenue & Demand

Drives business growth at the intersection of revenue strategy and execution. Builds and scales inbound and outbound systems rooted in how people buy and sell. Leads business development and commercial expansion across companies.

Rajat Joshi

Brand & Experience

Leads creative direction at the intersection of strategy and design, translating complex strategic thinking into high-impact brand narratives. Works across media, brand, and user experience, building design systems that scale without losing intent.

Poorva

Editorial Strategy & Content

Leads editorial direction and content strategy, shaping how ideas are structured, articulated, and communicated. Focuses on clarity of thought, depth of insight, and ensuring every piece contributes meaningfully to the larger narrative.

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If you're thinking about growth, entering new markets, or building stronger marketing and distribution systems, tell us a little about your business.

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