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You decide to start marketing your business that is going to serve people all around the globe.
So, first things first, you create an Instagram account for your business.
But, what next?
How do you grow your brand in so many locations around the world?
With businesses working remotely and serving clients at various locations, this dilemma is common. While it is important to design content that resonates with your target audience-you need to figure out how to reach them in the first place. Especially since you want to target people in Tokyo, California and even Dubai.
Analyzing the Instagram algorithm has helped us develop insights on targeting audiences better in a given geolocation.
But first, let’s step back and understand the factors that really impact your account’s reach.
Factors affecting Instagram account reach
Out of the multiple variables on Instagram, the following affect your reach on Instagram the most:
1. Instagram activity:
2. Primary location:
Our analysis has found that your primary location not only affects your account’s reach but also determines the type of ads you see on all Meta platforms.
Your business’s primary location is determined by Meta technologies on the basis of:
a) The current city or town that you entered on your profile;
b) Connection Information, such as the IP address of your device;
c) Activity from the use of Meta technologies, such as check-ins;
d) Precise device location.
3. Content:
The type of content you create is recognized by the Instagram algorithm. Based on the general interactions, Instagram creates an audience persona of accounts that generally engage with your content and uses this data to serve your content to similar audiences in the future.
4. Frequency:
The frequency of posts also affects an account’s reach. Put simply, consistency helps to build more followers for your account.
5. Time Schedule:
Audience interaction is crucial to your account’s reach. So, posting your content at the appropriate time is important.
So, how do we use these parameters to target a specific geo-location better?
6 Tips to improve geo-targeted Instagram reach
These tips have been tried and have proven successful for targeting audiences in targeting specific locations:
1. Mention your serving location:
Your business can make itself discoverable by sharing its serving location in each post. It provides the followers of your business’ page with information about the location of the business and where to find them.
2. Use your business address:
Stating your business address on platforms like Instagram and Facebook will help increase your competitive advantage. Providing the address details of your business will help followers of your page to directly connect with you through your business’ Instagram profile. It becomes easier for people to find your business.
3. Location-specific Hashtags:
To stay ahead in the social media marketing game, one must understand the power of hashtags. The language used in the content piece, hashtags and captions can help label your content for maximum reach. Using the correct hashtags for location helps your content reach the right people.
4. Use location stickers:
Using location stickers in story posts is a great way to attract customers. It allows your business to get targeted exposure as your business’s post shows up any time a user searches for the tagged location.
5. Language of the Heart:
To really connect with your target audience in a specific geographic region, it will be in your interest to use the regional or local language in your content to better connect with your target audience. You may even go a step further and use the regional language in your bio/ description.
6. Engage accounts in desired locations:
To increase your account’s reach, interact with accounts and people from the desired location. Respond to DMs and comments on your account from desired accounts. Start conversations by asking questions on your posts to increase your account’s visibility and reach.
Takeaway
With more and more businesses going online, social media marketing has become inevitable. Using Instagram to attract targeted audiences is a common practice for businesses. Like any other business strategy, the marketing being done by the Company through Instagram too needs to be constantly monitored.
Did these tips help you in increasing your business’s Instagram reach?
Let us know by posting in the comment section below.
