Introduction
We hope you remember our Review on the Marketing Execution Roadmap (MERM). MERM is Ikana’s unique approach to execute marketing strategy and all its tasks in a streamlined manner. We demonstrate how and why MERM is a great way to improve collaboration within your marketing team.
If you remember we discussed that marketing effort is a journey between three ‘R’s. Delivering the Right messages through the Right medium to the Right people. We also mentioned that most marketing failures can be traced back to a breakdown somewhere within these three ‘R’s.
Here is another fact: such breakdowns are mostly caused due to human errors, resulting from lack of collaboration and communication. Out of several benefits of MERM the most crucial is the way it communicates clear instruction and step by step guidelines to the team to reduce the chances of human error.
Let’s revisit the basic understanding of Marketing Execution Roadmap to understand how it fosters better communication.
Marketing Execution Roadmap
Acting as a strategic document, Marketing Execution Roadmap creates a link between the marketing strategy and the execution team. Marketing Execution Roadmap outlines the specific actions, due dates, and resources required to complete your marketing campaign. It serves as a guide for marketing teams, particularly those involved in content creation, providing a methodical approach to guarantee that all marketing campaigns are in line with the strategy and executed with efficiency.
So, basically Marketing Execution Roadmap emphasizes 4 questions:
We are very certain that if you are a business owner then you have felt that most of the confusion and miscommunication happens around these questions. The Marketing Execution Roadmap document communicates answers to these questions to the team with clarity and precise instructions.
How Marketing Execution Roadmap Fosters Team Collaboration
Better collaboration starts with seamless communication. And seamless communication in this context means ready answers to all the above-mentioned questions even before the task has started. This allows a free flow of work and guarantees completion of task within a stipulated time period.
Marketing Execution Roadmap ensure this in the following way:
1. Provides Clarity on Goals:
Marketing Execution Roadmap clearly outlines the overarching marketing goals, key performance indicators, and success metrics across defined timeframes. This ensures all team members have visibility into what must be achieved.
2. Enables alignment on priorities:
Marketing Execution Roadmap sequences the most important strategic programs and tactical activities that will be pivotal in hitting the goals. This alignment on priorities enables coordinated focus.
3. Defines roles and responsibilities:
Each initiative on the Marketing Execution Roadmap document is tied to owners from relevant teams like content, social media, product marketing, campaign managers etc. This facilitates accountability within the team.
4. Establishes milestones and check-ins:
Marketing Execution Roadmap sets stages for checking progress at regular intervals to ensure initiatives remain on track. This allows for timely course correction.
5. Identifies dependencies across efforts:
Interlinkages between parallel tracks of work are mapped out to surface hand-offs and pre-requisites across teams. This synchronization enables workflow efficiency.
Conclusion
In summary, the Marketing Execution Roadmap document provides a common vision, priorities, and pace across interdependent marketing teams. With responsibilities and milestones clarified via the roadmap, it drives productive collaboration.
Teams understand how their work fits together to make unified progress towards the end business goals. This ultimately results in streamlined marketing execution.
