The Ikana Story

Ikana was born from a simple observation: the market was flooded with marketing advice, but starved of original strategic thinking. We built IBR as both a publication and a practice.

In a world where AI can generate content and automate tactics, the competitive advantage belongs to organizations that think more clearly. That is the gap Ikana fills.

Core Values
Research Led

Every strategy starts with rigorous analysis. We study markets deeply before making recommendations.

Outcome Accountable

Our pricing is tied to performance. If growth doesn't happen, our economics don't work either.

Embedded Execution

We join your team, attend your standups, and stay until the numbers move.

Experience Meets Experiment

Each member of our team brings years of real-world experience, along with a natural instinct to experiment, learn, and adapt to what's changing.

Our Team

Vivek Bisht

Founding Partner & CEO

Serial entrepreneur and advisor working at the intersection of technology and business. Has built growth engines for 15+ brands across D2C, SaaS, and services, shaping how modern companies scale. Leads Ikana’s strategic thinking, developing original frameworks and execution models.

Richa Sati

Founding Partner & COO

Designs and leads the systems that turn strategy into scalable execution. Shapes positioning and go-to-market architecture across companies. Editor-in-Chief at Ikana Business Review, defining its editorial and strategic direction.

Lokesh Kumar

Growth & Distribution

Leads distribution across organic, paid, and earned channels, building scalable growth engines across businesses. Has built scalable distribution engines across D2C, SaaS, and service businesses, shaping how companies acquire and scale demand. Known for iterating with algorithms and evolving distribution systems in real time.

Anany Bhatt

Revenue & Demand

Drives business growth at the intersection of revenue strategy and execution. Builds and scales inbound and outbound systems rooted in how people buy and sell. Leads business development and commercial expansion across companies.

Rajat Joshi

Brand & Experience

Leads creative direction at the intersection of strategy and design, translating complex strategic thinking into high-impact brand narratives. Works across media, brand, and user experience, building design systems that scale without losing intent.

Poorva

Editorial Strategy & Content

Leads editorial direction and content strategy, shaping how ideas are structured, articulated, and communicated. Focuses on clarity of thought, depth of insight, and ensuring every piece contributes meaningfully to the larger narrative.

Work with Ikana