The Review

Which Category is Best for Youtube Channel?

A breakdown of top YouTube categories and how to choose one based on growth, audience, and long-term fit.

Lokesh Kumar May 2025

Building on Free APIs: The Hidden Costs for Startups

The hidden risks of building on free APIs, from sudden pricing changes to fragile business models.

Lokesh Kumar May 2025

Silicon Valley to Substack: The Startup Pivot to Owned Audiences

Why startups are shifting from paid ads to owned audiences and what it means for growth, trust, and…

Anany Bhatt May 2025

Rafale Jets: A Win for France, a Wake-Up Call for OEMs

A look at how Rafale’s rise is forcing global defence OEMs to rethink positioning, partnerships, and market strategy.

Lokesh Kumar May 2025

Rethinking Subscriptions in 2025

Why monthly subscriptions are breaking down and how new pricing models are reshaping retention and revenue.

Anany Bhatt May 2025

Sam Altman vs. OpenAI Board: A Governance Wake-Up Call

A study of the fragile balance between innovation and governance in high-growth companies like OpenAI.

Anany Bhatt May 2025

Operation Sindoor: How a Name Can Shape a Legacy

How the name “Operation Sindoor” shaped perception, emotion, and narrative and why naming is a strategic tool.

Lokesh Kumar May 2025

Can a Brand Survive Its Creator- Ye or Nay?

When the founder is the brand, survival depends on how well you can separate the two.

Richa Sati May 2025

The Vatican’s 2,000-Year Branding Blueprint

What makes a brand last for centuries. The Vatican offers a blueprint most businesses miss.

Lokesh Kumar May 2025

Unpredictability: A Winning Strategy-Until It Backfires

A look at how unpredictability creates short-term advantage but breaks systems when it becomes the norm.

Lokesh Kumar Apr 2025

Breaking the Silicon Valley Spell: Building Products for Real People

The future belongs to founders who design for the millions who aren’t early adopters.

Richa Sati Apr 2025

Why Gen Z Sees Through Your Brand

Authenticity today isn’t about sounding human. It’s about building brands that are human, from the inside out.

Anany Bhatt Apr 2025

After the 4-Day Week: What Leaders Miss

Flexibility is a cultural shift built on trust & rethinking how we define work.

Lokesh Kumar Apr 2025

Rocket Science or Rich Man’s Fantasy? The Blue Origin Question

As SpaceX races ahead with rockets, satellites, and government deals, Blue Origin’s mission still feels unclear.

Anany Bhatt Apr 2025

The New AI Craze: Don’t Panic—Learn

The businesses that win will be the ones who understand how to adapt smartly.

Lokesh Kumar Apr 2025

Greenhushing: Sustainability’s New Silent Trend

A breakdown of greenhushing, why brands are pulling back, and the risks of staying silent on sustainability.

Richa Sati Apr 2025

Mira Murati’s $2B Power Move in AI

The former CTO of OpenAI is betting big on vision, reputation, and an elite team of AI talent.

Lokesh Kumar Apr 2025

Coachella’s Cross-Gen Magic: A Branding Masterclass

Coachella proves that you don’t have to choose between new and nostalgic.

Lokesh Kumar Apr 2025

Coachella: Where FOMO Pays

In today’s FOMO-fueled economy, Coachella isn’t just a music festival, it’s a masterclass in selling status.

Anany Bhatt Apr 2025

Inside xAI-X: The $113 Billion AI Valuation Explained

Lessons that every business can learn about valuation, organizational structuring, and timing.

Lokesh Kumar Apr 2025

AI vs. Creativity: The BuzzFeed Lesson

AI can support content creation, but it can’t substitute human insight, or cultural timing. At least not yet.

Anany Bhatt Apr 2025

How a Viral AI Trend Boosted ChatGPT

Sometimes, the biggest growth spikes come from a viral moment you didn’t plan.

Lokesh Kumar Apr 2025

The Harsh Truth: Execution Beats Innovation

Why execution matters more than the idea itself and what every founder needs to get right.

Richa Sati Apr 2025

Want Loyal Customers? Value What You Sell!

Valuing your brand can be the secret elixir to success.

Lokesh Kumar Mar 2025

Role of Augmented Reality (AR) in Customer Experience in Retail

Augmented reality is a strategic tool to enhances customer experiences, driving engagement and loyalty.

Anany Bhatt Mar 2025

Is AI Going to Kill Marketing? Marketing in 2025

AI is shaking things up. Here's our take on how businesses can keep up and thrive in this…

Lokesh Kumar Mar 2025

HBR: The Business of Making Business Smarter

Harvard Business Review is a well-oiled business model packed with lessons for anyone building a brand.

Richa Sati Mar 2025

Is Amazon Becoming an Ad Platform? The Rise of Retail Media

The shift to retail media is reshaping how products are discovered and bought.

Lokesh Kumar Mar 2025

Why Omnichannel Retail is No Longer Optional for Modern Sellers

Leading brands are setting the standard for building seamless customer experience.

Anany Bhatt Mar 2025

The Slowdown-Proof Guide to Luxury Brand Success

Actionable strategies luxury brands can employ to thrive in this evolving landscape.

Richa Sati Mar 2025

What is a Chatgpt Wrapper Startup?

This approach poses significant long-term risks, including lack of differentiation, and scalability challenges. 

Richa Sati Mar 2025

What are LinkedIn Badges? Meaning, Benefits, & List

LinkedIn badges offer businesses valuable visibility and credibility.

Anany Bhatt Mar 2025

Should Your Business Be Using Guerilla Marketing?

Guerilla marketing can create unforgettable moments with minimal resources to make a big impact.

Lokesh Kumar Mar 2025

Elevator Pitch: Your 30-Second Passport to the Big League

In a world with short attention spans, an elevator pitch is a chance to make an impact fast.

Richa Sati Mar 2025

Meta’s Shift in Content Moderation Policies: Lessons in Operations and Big Company Dynamics

Meta’s recent pivot in content moderation policies has sparked conversations across industries.

Lokesh Kumar Mar 2025

DeepSeek: A Bold Statement in the New Era of AI Branding

DeepSeek’s logo is ia reflection of the company’s ambitious vision for AI.

Richa Sati Mar 2025

How Narayana Health's Revolutionary Business Model is Saving Hearts and Making Profits

Narayana Health’s model has disrupted the global healthcare market, offering valuable lessons for entrepreneurs.

Richa Sati Mar 2025

What Entrepreneurs Can Learn from The Grand Old Family Businesses That Run India

India’s most powerful businesses are still family-run, contributing nearly 75% of the country’s GDP.

Richa Sati Mar 2025

What Startup Founders Can Learn from Donald Trump’s Presidency 2.0

Trump’s return to the Oval Office is a masterclass in leadership, strategic thinking, and execution under pressure.

Richa Sati Mar 2025

How HUL's Minimalist Acquisition Signals a New Era in Indian Consumer Brands

A masterclass for Indian startups on scaling, branding, and navigating the corporate landscape.

Richa Sati Mar 2025

Shocking Growth: Why Startups are Flocking to the Electric Industry

The shift is driven by deeper changes in demand, policy, and economics.

Lokesh Kumar Feb 2025

DeepSeek: The Disruptor OpenAI Didn’t Expect

China’s answer to OpenAI, DeepSeek, is making waves, and for good reason.

Anany Bhatt Feb 2025

Walmart's Logo Redesign: Love It or Hate It?

We seek to understand what the logo change indicates and its impact.

Rajat Joshi Jan 2025

Top LinkedIn Features in 2025

A closer look at LinkedIn's top features for marketing & sales in 2025.

Lokesh Kumar Jan 2025

Gen Z's Approach to Work-Life Integration

Gen Z is reshaping the workplace by prioritizing work-life integration.

Lokesh Kumar Jan 2025

Ingredient Transparency: What Sets Minimalist Apart

Minimalist stands out with its “what you see is what you get” philosophy.

Anany Bhatt Jan 2025

Zepto’s Dark Store Revolution: The Backbone of Ultra-Fast Deliveries

Imagine ordering a carton of milk and getting it before you’ve even finished pouring your cereal into a…

Lokesh Chauhan Jan 2025

Is SME IPO the Way to Go for Your Startup?

Navigating the world of finance can be daunting, especially for startups looking to scale. One increasingly popular route…

Richa Sati Jan 2025

How is Mahindra Doing so well? A Deep Dive into the Transformation

In recent years, Mahindra & Mahindra has undergone a remarkable transformation, positioning itself as a leading player in…

Vivek Bisht Jan 2025

How EaseMyTrip Makes Billions on Budget Travel

EaseMyTrip, the budget online travel platform has transformed travel for millions by making travel cheaper, convenient, and hassle-free.…

Lokesh Chauhan Jan 2025

The Origins of Marketing: A Humorous Journey Through Time

Marketing is as old as human civilization. From Neanderthal grunts to algorithm-driven ads, join me for a hilarious…

Richa Sati Jan 2025

Applying Roger Martin's "Playing to Win" to Your Business Decisions

Roger Martin’s Playing to Win offers a framework for business strategy that goes beyond buzzwords and vague ideas.…

Vivek Bisht Jan 2025

How ChatGPT Wrapper Startups Can Win in 2025

With the rapid rise of ChatGPT wrapper startups, standing out is no longer optional. This opinion Review explores…

Richa Sati Jan 2025

Is Reddit Killing Google?

The world of online search once dominated by Goggle Search Engine is slowly transforming with the entry of…

Anany Bhatt Jan 2025

Tupperware’s Costly E-Commerce Mistake

Tupperware a brand that at one time adorned every kitchen shelf has now lost the market standing it…

Lokesh Chauhan Dec 2024

How to Make your Youtube Video Viral?

Lokesh Chauhan Dec 2024

Which Type of Channel is Best for YouTube?

Lokesh Chauhan Dec 2024

Jaguar’s Rebrand: Smart Move or Risky Bet?

With the automotive world stepping into the future with electric vehicles, Jaguar has made a strategic move to…

Anany Bhatt Dec 2024

Which Type of Content is Most Viewed on YouTube?

From music videos, comedy sketches, and gaming videos to "how-to" tutorials and vlogs, YouTube’s most-watched content reflects the…

Anany Bhatt Dec 2024

On Which Topic Should I Make a YouTube Channel?

Starting a YouTube channel can be an exciting yet daunting decision, especially when it comes to choosing the…

Lokesh Chauhan Dec 2024

How to Make your Youtube Channel Visible in Search?

Lokesh Chauhan Dec 2024

Wise App: The Future of Cross-Border Payments

Wise stands out in the world of international money transfers with its transparent pricing, mid-market exchange rates, and…

Richa Sati Nov 2024

5 Must-Have Productivity Apps for Teams in 2025

Struggling to find the right productivity tool? From Notion’s all-in-one workspace to ClickUp’s robust project management features, we’ve…

Lokesh Chauhan Nov 2024

Top Strategies for AI Startups in 2025 and Beyond

Thriving in the competitive AI startup ecosystem requires more than innovation—it demands strategic execution. From solving real-world problems…

Anany Bhatt Nov 2024

The Secret Psychology behind Impulse Buying

Impulse buying is driven by emotional triggers, social influence, and the allure of instant gratification. Understanding these factors…

Vivek Bisht Nov 2024

How to Improve Video Quality in Youtube?

Creating high-quality YouTube content goes beyond advanced equipment—it’s about engaging visuals, clear audio, and thoughtful editing. Elevate your…

Lokesh Chauhan Nov 2024

How to Grow Youtube Channel from 0?

Starting a YouTube channel is like climbing a mountain with no visible summit—challenging yet rewarding. With passion, strategy,…

Lokesh Chauhan Nov 2024

How to Get my Youtube Channel Link?

Your YouTube channel link is more than a URL—it’s a gateway to your creativity and audience. Learn how…

Lokesh Chauhan Nov 2024

Stealth Mode: A Genius Move or a Startup Myth?

Stealth mode startups thrive on secrecy, shielding their innovations from competitors while refining strategies. But in today’s transparent,…

Richa Sati Nov 2024

How to Find Keywords for Youtube?

Unlocking the right keywords for YouTube can turn your channel into a viewer magnet. Discover how strategic keyword…

Lokesh Chauhan Nov 2024

How to Create a New Youtube Channel?

Starting a YouTube channel goes beyond uploading videos—it's about crafting a presence in a digital world with billions…

Lokesh Chauhan Nov 2024

How to Boost Youtube Video?

Boosting a YouTube video involves more than just uploading; it's about optimizing SEO, engaging viewers, and leveraging social…

Lokesh Chauhan Nov 2024

How to Add Description in Youtube Channel?

A YouTube channel description is crucial for attracting viewers and improving SEO. This guide will walk you through…

Lokesh Chauhan Nov 2024

What is a Strike on YouTube and How to Avoid It as a Creator?

Understanding what constitutes a strike on YouTube is essential for content creators to avoid penalties and protect their…

Lokesh Chauhan Nov 2024

Guide for Startups With a Limited Marketing Budget in 2025

Startups can achieve powerful marketing results on a budget by embracing organic growth strategies and leveraging AI for…

Richa Sati Nov 2024

Break Routine: Let Creativity Soar

Routine which has been thought to provide structure to our lives, can sometimes be the reason for the…

Richa Sati Oct 2024

Why Every Affiliate Marketer is Rushing to Join NordVPN!

NordVPN has emerged as a top player in the VPN industry, thanks to its powerful affiliate program, high…

Richa Sati Oct 2024

ChatGPT Can Talk Now – And It's Incredible!

The latest update in ChatGPT has got everyone talking. Whether you are tech-savvy or just curious about AI,…

Anany Bhatt Oct 2024

8 Technology Tools for Business

Businesses are aggressively incorporating tech-tools in their processes to be more robust, efficient and productive. In this Review…

Mainak Chakraborty Oct 2024

Complete and Quick Guide to SEO with Backlinko

Richa Sati Oct 2024

VPNs: Data Privacy Savior or Business Minefield?

Lokesh Chauhan Oct 2024

Is Reddit an Innovation Hub or a Data Mine Waiting to be Exploited?

In the chaotic realm of Reddit, brands find a double-edged sword: a goldmine for product insights or a…

Anany Bhatt Oct 2024

What SaaS Founders Can Learn from Zoom's Pricing Strategy

Zoom's pricing strategy offers incredible insights into value-based pricing, a model that allows companies to charge based on…

Vivek Bisht Oct 2024

Is AIO the Future of SEO?

AI is transforming the world of search, and one thing is becoming crystal clear: optimizing your website for…

Lokesh Chauhan Oct 2024

10 Spotify Pricing Secrets Every SaaS Startup Should Steal

SaaS businesses struggling to attract customers while managing to generate sustainable revenue have much to learn from Spotify’s…

Richa Sati Oct 2024

Rise of the Creator Middle Class: Is it Sustainable?

The rise of the creator middle class marks a transformative shift in the digital economy, where individuals are…

Lokesh Chauhan Sep 2024

Is Social Entrepreneurship The Future of Business?

In a world where consumers demand accountability and impact, can traditional businesses afford to remain profit-driven? This strategic…

Richa Sati Sep 2024

Why Am I Obsessed With LinkedIn Games?

LinkedIn has shaken things up with casual games like Queens, Pinpoint, and CrossClimb, offering fun, light-hearted ways to…

Richa Sati Sep 2024

LinkedIn Badges in 2024: Fading Trend or Valuable Asset?

Changing user preferences and market demands have diminished the popularity of LinkedIn badges, which were once seen as…

Lokesh Chauhan Sep 2024

Celebrity Beauty Brands: Fading Fad or Future of Skincare?

With celebrity-owned beauty brands flooding the markets, it remains to be seen whether these brands will outlive their…

Richa Sati Sep 2024

Inside Birchbox’s Journey as a Subscription Box Innovator

When Birchbox launched in 2010, it changed the way we think about product discovery with its subscription box…

Richa Sati Sep 2024

Elon Musk: The Poster Child of Go Organic

Elon Musk, the maverick entrepreneur, has built an empire without spending a penny on traditional advertising. Instead, he…

Richa Sati Sep 2024

Partner with OG Developers: Gigs & Teams Recommends

Unlock the full potential of your downloaded assets by partnering directly with their original developers—Gigs & Teams makes…

Richa Sati Sep 2024

Starting a Business in Highly Regulated Industries

Starting a business in a highly regulated industry can seem intimidating, but companies like Tesla and SpaceX have…

Richa Sati Sep 2024

Lyft's Strategy to Beat Uber

As Lyft and Uber continue to dominate the ride-hailing market, Lyft is refining its strategy to compete more…

Richa Sati Sep 2024

A Checklist for Every Funding Stage

Raising capital can be complex, but with the right checklist, you can navigate each funding stage confidently. This…

Vivek Bisht Sep 2024

OpenAI’s Balancing Act: Open-Source vs. Commercial Success

Richa Sati Sep 2024

How Brex Redefined Customer-Centric Innovation

Brex has since its very inception been all about the customer. Having been founded with the desire to…

Richa Sati Aug 2024

Lessons from MySpace’s Rise and Fall

MySpace's rise from 2005 to 2008 was driven by customizable profiles and support for emerging artists. However, it…

Vivek Bisht Aug 2024

How Gigs & Teams is Changing the Way Products are Made

In our most packed Feature of 2024, we discuss Gigs & Teams- a Platform that simplifies product development.…

Richa Sati Aug 2024

What Startup Accelerators Aren't Telling You

The accelerator space, once a driving force for startup growth, is facing significant upheaval. Understanding these shifts is…

Anany Bhatt Jul 2024

Strategy vs. Action Plan

Vivek Bisht Jul 2024

Lifting the Authority Veil - The Real Decision Makers

Richa Sati Jul 2024

Has SEO Killed Google Search?

Search Engine Optimization, a constant point of discussion, significantly impacts the quality of content and search results. Website…

Richa Sati Jun 2024

Life Lessons from Sales

The musings of a salesperson imparting their experience to their younger self after years of working in this…

Richa Sati Jun 2024

The Advantages of Monopoly: NVIDIA as a Case Study in AI Chips

Richa Sati Jun 2024

NVIDIA’s Unparalleled Success: The Platform Effect

NVIDIA has built a tremendously successful platform ecosystem around its GPUs, software, and AI solutions. This platform effect…

Richa Sati Jun 2024

User or Vendor: The Chicken-and-Egg Question of Who Came First

In the world of two-sided marketplaces, the age-old question of whether to prioritize users or vendors can significantly…

Anany Bhatt Jun 2024

Jira's Lessons for New SaaS Products

Jira's evolution from a simple bug-tracking tool to a versatile project management platform offers valuable lessons for new…

Anany Bhatt Jun 2024

Red Bull's 7 Lessons for Foreign Market Navigation

The online migration of businesses has made the whole world a potential market. Businesses seeking growth are looking…

Richa Sati May 2024

Top Skills to Look While Hiring

As entrepreneurs, hiring the right talent is crucial for success. While technical skills and qualifications are important, evaluating…

Richa Sati May 2024

The Trello Case: Crafting a Winning Launch Strategy

SaaS platforms, that assist businesses in engaging with consumers at a new level, are the rising stars in…

Richa Sati May 2024

Accountability in Action: The Secret Sauce for Entrepreneurial Success

Startups and entrepreneurship are the talk of the town today. With more and more people opting to run…

Richa Sati May 2024

Marketing Roadmap for a Successful Product Launch

This case study discusses a marketing roadmap for a new product launch. It highlights the three key phases:…

Lokesh Chauhan May 2024

Emotional Marketing: Connecting with Customers on a Deeper Level

The importance of emotions in marketing has always been paramount and being aware of the power emotions hold,…

Lokesh Chauhan May 2024

Decoding TikTok’s Triumph: 8 Lessons for Marketers

TikTok, the app that rose to popularity amidst competition from giants like Facebook, Instagram, and Twitter is a…

Richa Sati May 2024

Zalando's Inventory Management Revolution: Optimizing Fulfillment in Fashion Retail

Zalando, Europe's fashion e-commerce leader, revolutionized inventory management through data-driven strategies, AI, and automation. This approach optimized fulfillment,…

Richa Sati Apr 2024

Marketing Power of Humor

Ever wonder why you find yourself glued to Khaby Lame's silent skits on TikTok? It's the magic of…

Richa Sati Apr 2024

Startup Funding 101: Demystifying Startup Funding Rounds

Startup funding is fast becoming an area of interest for businessmen and investors alike. An increasing number of…

Richa Sati Apr 2024

The Decathlon Case: Decoding the Secrets to Retail Triumph in India

India with its large land mass and a rivalling population is a lucrative market for retailers the world…

Vivek Bisht Apr 2024

Lessons From Nestlé's Strategic Indianization

Nestle's remarkable success in the Indian market stems from its localization strategy tailored to the diverse Indian consumer…

Richa Sati Apr 2024

Planned Abandonment: The Positive Impact of Letting Go to Grow

While the adage "move on" is often used in personal life, it holds equal weight in the world…

Vivek Bisht Mar 2024

The Lululemon Case: Prioritizing Customer Loyalty

In the rapidly expanding global market customers are spoilt for choice while brands are vying for customer attention.…

Richa Sati Mar 2024

The Etsy Case: Analyzing Etsy's Missteps in India

Ever wondered why a leading e-commerce marketplace with 97.3 million active buyers worldwide in 2023 failed to make…

Richa Sati Mar 2024

How Netflix Can Win In India?

Richa Sati Mar 2024

Back to the Basics: Theory of Management by Peter Drucker

Peter Drucker is recognized as the "father of modern management" for revolutionizing management theory and elevating it to…

Richa Sati Mar 2024

The Zoho Case: Staying Bootstrapped Is Actually Good

Indian bootstrapped startup turned global leader in SaaS solutions, Zoho has become a billion-dollar company. The company's remarkable…

Richa Sati Mar 2024

The Dove Case: Marketing Self-Acceptance

Dove went through metamorphosis from a soap brand to a Masterbrand commanding billions of US dollars. This was…

Vivek Bisht Mar 2024

Tech Basics for Startup Founders: A Guide for Software Launch

Developing a software is a highly complex task involving many stakeholders. Hence, there is always a chance that…

Richa Sati Mar 2024

Marketing Execution Roadmap Enabling Seamless Team Collaboration

A well-crafted Marketing Execution Roadmap (MERM) is key to enabling seamless collaboration across marketing teams. By clearly outlining…

Richa Sati Feb 2024

Sephora's Secret: Redefining Customer Loyalty

Multinational beauty and self care industry giant Sephora has revolutionized the way customer loyalty programs work. The company's…

Richa Sati Feb 2024

The Mailchimp Case: Unconventional Marketing Success

Mailchimp won the hearts of entrepreneurs and differentiated itself as a small business friendly email marketing platform through…

Richa Sati Feb 2024

Dissecting Backlinko's SEO Strategy

Backlinko gained enormous popularity in the blogging industry and credit goes to the super-efficient SEO strategy spearheaded by…

Richa Sati Feb 2024

From Office Queues to AI: Tracing the Customer Service Revolution

Customer service has traveled a long way from long queues to instant AI replies. And all this happened…

Anany Bhatt Jan 2024

The IKEA case: Transforming Spaces and Lives

IKEA built an enormously successful global furniture brand by deeply understanding and applying human psychology. From the ‘IKEA…

Richa Sati Jan 2024

The Slack Case: Revolutionizing Team Communication

Just ten years back Slack was a nameless internal communication tool in a game development company named Tiny…

Richa Sati Jan 2024

The Canva Case: Love Your Users and They Will Love You Back

Love your users…this is the guiding mantra behind Canva's outstanding growth in just ten years from launch. But…

Richa Sati Dec 2023

What is Strategy-Execution Loop? Why you need it

In the competitive world of business only businesses with the most efficient operations, strategies and products stand out…

Vivek Bisht Dec 2023

7 Habits of Highly Effective People- A Startup Guide

The search for success is a universal one. With distractions lurking in every corner the need to inculcate…

Richa Sati Oct 2023

Retargeting: The missing link in your Marketing

Retargeting- a word which is thrown around in nearly all marketing conversations today, but rarely understood and even…

Lokesh Chauhan Oct 2023

How to Start a Business from Scratch in 9 Steps?

Starting a business from scratch is a challenging task, especially if you are not from a business background.…

Richa Sati Oct 2023

Recession in Forecast: Brace Yourself Startups!

Recession is probably the worst nightmare for any business and for startups it can even be a death…

Anany Bhatt Oct 2023

Experience of Google AI: Inside the House of AI Magic

After BARD, Google is coming up with its latest AI model ‘Search Generative Experience’ or SGE which has…

Lokesh Chauhan Oct 2023

Saudi Vision 2030: An Update in mid 2023

The highly optimistic and incredibly ambitious Vision 2030 was a bright ray of hope for businesses and startups…

Mainak Chakraborty Sep 2023

How Marketing Strategy Road Map (MERM) fixed our Marketing?

Marketing is one of the most important factors in business, but often it is relegated to the status…

Vivek Bisht Sep 2023

Navigating the Marketing Tool Maze: A Comprehensive Review to Find Your Perfect Fit

Successful marketing efforts can do wonders for any business and if you couple it with perfect marketing tools…

Lokesh Chauhan Sep 2023

Is LinkedIn the New Instagram? Here’s how you can leverage it

LinkedIn has adopted a new avatar with a conspicuous similarity to Instagram. While these changes add more character…

Richa Sati Sep 2023

Convertible Notes vs. SAFEs: Risks and Rewards for Startup Founders

In the world of startup financing, convertible notes and SAFEs provide alternative paths for raising capital without immediately…

Vivek Bisht Aug 2023

From Spreadsheets to CRM- How we Aced the Lead Management Game

Are you a business struggling to deal with messy, unorganized data? Have you been scanning through various documents,…

Anany Bhatt Aug 2023

Outbound vs Inbound Marketing: Let's End the Confusion

Choosing between outbound marketing and inbound marketing can be challenging for entrepreneurs. However, understanding these two approaches is…

Anany Bhatt Aug 2023

How to become a Serial Delegator

As surprising as it may seem, businesses that are big successes are not those which have leaders who…

Richa Sati Jul 2023

The Power of Influence: 8 Reasons to Invest in a Chief Evangelist now!

Want to create a buzz for your business? Think Evangelism! Business evangelism is more than marketing; it's a…

Richa Sati Jul 2023

Our Recipe for the Perfect Market Positioning

Market positioning is an essential prerequisite for a business to navigate successfully through the crowded market space towards…

Richa Sati Jul 2023

Just got Funded? Here Is A 5 Step Guide on What To Do Next

Just got funded? Congratulations! But remember that once your success party is over, you have a business to…

Mainak Chakraborty Jun 2023

ChatGPT is here: Should we be worried?

Google headquarters have been trembling seeing how quickly ChatGPT has garnered 100 million active users. Is this the…

Lokesh Chauhan Jun 2023

Win with Target Audience: The Stripe Way

Fintech giant Stripe has experienced incredible growth by effectively solving a common pain point of payment processing and…

Richa Sati Jun 2023

Funding vs Bootstrapping: What Should You Do?

Bootstrapping! Fundraising! Later stage investment! These are some mind boggling decisions an entrepreneur has to take. In this…

Anany Bhatt Jun 2023

Google Ads 101: Advertising on a budget

It is very easy to overshoot your budget for Google Ads. Don’t fret because in this Review we…

Lokesh Chauhan Apr 2023

Inspire People to Become a Great Leader

Being an inspirational leader is the best way to do the job. Here are tips to help you…

Richa Sati Apr 2023

Guide to make your Marketing Strategy Work

If marketing is your current headache, then here is a tested guideline to help you formulate a strategy…

Anany Bhatt Apr 2023

How to Avoid Marketing Duds Once and for All

A botched marketing campaign is a nightmare. But by keeping a few simple tips in mind you can…

Richa Sati Apr 2023

Women & Men are different in the workplace-and that’s good!

Women are a force of nature but their contributions to the workplace have been greatly overlooked until recently.…

Richa Sati Apr 2023

7 Ways Live Chat is essential in improving your Sales

Sam Walton has rightly said “There’s only one boss: the customer”. Customer satisfaction has become crucial for the…

Richa Sati Mar 2023

Accounting: The Unsung Hero of Business

Accounting is the nervous system of any business but often remains ignored.

Vivek Bisht Mar 2023

Hiding the Salesman

The best salesmen in history have often hidden their intention of selling.

Vivek Bisht Feb 2023

Productive Meetings a Myth? Think Again!

Breaks common meeting myths and shows what actually makes meetings productive and worth the time.

Richa Sati Feb 2023

How Changing Our Sales Strategy Helped Increase Sales

Builds a clear sales strategy from fundamentals to execution, covering positioning, process, and conversion.

Anany Bhatt Feb 2023

Transform Your Sales Game with AI and ML

Modern problems need modern solutions, and AI/ML is here to revolutionize sales.

Anany Bhatt Feb 2023

Taking your Business Global on Instagram: A Guide to Improve Reach in Desired Geolocations

Insights on how to grow in specific geolocations via Instagram.

Lokesh Kumar Feb 2023

Scale Your Fintech Business in the Middle East in 2023

A clear guide to fintech models and trends, and how businesses can build and compete in the space.

Anany Bhatt Feb 2023

Middle East Rising: A Guide for Startups

Middle East is dolled up with new opportunities for businesses.

Anany Bhatt Jan 2023

Why Leaders Need to Learn How to Set Targets

Projects fail not due to hard work but due to poorly defined goals & targets.

Vivek Bisht Jan 2023

Lessons for Founders from Recent Twitter Layoffs

There is a lot to learn for founders from the recent Twitter layoffs.

Richa Sati Dec 2022

5 Strategies to Convert Leads into Paying Clients

Improves lead conversion by focusing on quality, timing, and systems, not just more leads.

Anany Bhatt Oct 2022

How we stopped the War between Sales and Marketing

Marketing and Sales need to come together to help your team score.

Richa Sati Jul 2022